I’m Nilay, a product designer who turns ambiguous ideas into clear, scalable products.

Over the past five years, my career has taken me

from designing digital products

for 15+ brands at

Aarts

to leading the design of

Figr AI's

product from its initial hypothesis through public launch.

product from its initial

hypothesis through

public launch.

hypothesis through public launch.

Across both, I’ve worked end to end; from discovery and product strategy to interaction design, systems, and shipping.

0 → 1 • artificial intelligence

Turning an open-ended AI hypothesis into a product closed beta validated & adopted by 20 teams

figr AI • product design • strategy

Making AI understand the product, not just the prompt; increasing retention by 13%

figr AI • brand positioning & website

Repositioning Figr around the context other AI tools missed & converting 12.5% of visitors into sign-ups

figr AI • AI prototyping • product design

Turning a fixed gallery into an AI-native workspace, increasing attachment adoption from 51% to 73%

Earlier work · Aarts · 2021—2024

From interface craft to end-to-end product ownership

At Aarts, I grew from designing interfaces to owning discovery, client communication, delivery, and mentorship across websites, web applications, and mobile products.

experience overview

15+ client projects taught me to own more than the interface

Connect with me